Free Guide

Free two-page sales field guide

Know what to do next in every sale.

Need more revenue? Your next opportunity may depend on a step you’re overlooking. Use this free two-page field guide to move your sales opportunities forward—and discover what deserves your attention before your next call.

  • Understand each stage and how it connects to the next.
  • Spot where a sale needs attention before jumping to the close.
  • Plan your next conversation with a clearer sense of purpose.

By Nathanael Arney · Author of The Seven Steps of Selling
Professor at UFV · Lecturer at UBC Sauder

Free PDF. No purchase required.
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A clearer view of the whole sale

Turn seven stages into a useful next step.

Keep the guide close when preparing for a sales conversation or reviewing an opportunity.

01 / SEE THE PROCESS

Get the whole picture.

A concise overview of prospecting, preparation, approach, presentation, handling objections, closing, and follow-up.

02 / FIND YOUR FOCUS

See what needs attention.

Use the framework to consider where you are in a sale and which stage deserves more care.

03 / PUT IT TO WORK

Prepare with purpose.

Refer to the guide before your next conversation to connect your actions to the wider sales process.

Nathanael Arney

Meet your guide

Sales experience meets the classroom.

Nathanael Arney brings firsthand B2B sales experience, university teaching, and research on trust to the question of what makes selling work. He teaches sales to MBA students at UBC Sauder and business students at the University of the Fraser Valley.

Start with the next conversation

Get a clearer plan for your next sale.

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